Question 1

What is ADRPT for brands?

Accepted Answer

ADRPT is an opt-in video advertising platform where people choose to watch ads in exchange for access to relevant rewards. ADRPT verifies whether each ad session meets its attention standard and gives brands campaign insights covering verified exposure, attention quality, offer interest and customer action.

Question 2

How does ADRPT advertising work?

Accepted Answer

Brands create a campaign through the ADRPT Business Platform by uploading one advertisement, attaching one coupon, selecting the campaign audience and setting a budget. The campaign is then shown to eligible ADRPT users who voluntarily start an ad session. Each ADRPT campaign consists of one advertisement and one attached coupon.

Question 3

How can my business advertise on ADRPT?

Accepted Answer

Create an ADRPT business account, complete the required company information and build a campaign through the Business Platform. You can upload the advertisement, configure the attached coupon, choose the relevant audience settings and fund the campaign before submitting it for approval.

Question 4

Do brands need to integrate an SDK?

Accepted Answer

No. Brands do not need to integrate an SDK into their own website or application to run an ADRPT campaign. Campaign creation, targeting, budgeting, rewards and reporting are managed through the ADRPT Business Platform. The attention-verification technology operates inside the ADRPT mobile application.

Question 5

Is ADRPT suitable for local businesses?

Accepted Answer

Yes. ADRPT can be used by local businesses, regional brands and larger advertisers seeking measurable video advertising and reward distribution. Campaign budgets can be controlled by the brand, while category, interest and location settings help concentrate delivery on relevant users instead of treating the entire market as one audience.

Question 6

What is attention-based advertising?

Accepted Answer

Attention-based advertising evaluates whether an advertising opportunity received measurable audience attention rather than relying only on impressions or whether the advertisement appeared on a screen. ADRPT applies attention verification inside user-initiated mobile ad sessions and connects the result with later actions such as offer selection and coupon redemption. Industry guidance treats attention as an additional measurement layer alongside delivery and outcome metrics, rather than as a complete replacement for them.

Question 7

How does ADRPT verify advertising attention?

Accepted Answer

ADRPT performs attention checks inside the mobile app during an ad session that the user has chosen to start. The system evaluates session signals to determine whether a real person remained present and whether the session met ADRPT's verification requirements while the advertisement played. A view is classified as verified only when it meets ADRPT's defined attention standard.

Question 8

What is a verified ad view?

Accepted Answer

A verified ad view is a completed view from an eligible user whose session meets ADRPT's attention-verification requirements. A displayed or started advertisement does not automatically become a verified view. Views that fail ADRPT's verification standard are excluded from verified-view billing.

Question 9

How is ADRPT different from ad viewability?

Accepted Answer

Viewability measures whether an advertisement had the opportunity to be seen based on factors such as its visible area and duration on screen. It does not necessarily prove that a person paid attention to it. ADRPT goes beyond the opportunity to be seen by evaluating user presence and session attention inside an opt-in advertising experience. It then connects the qualified view with later signals such as offer selection and redemption. The IAB and MRC make the same conceptual distinction between viewability conditions and attention measurement.

Question 10

Does ADRPT use facial recognition?

Accepted Answer

ADRPT uses camera-based presence and attention checks during an active ad session.

Question 11

What is Cost per Verified View?

Accepted Answer

Cost per Verified View, or CPVV, is ADRPT's advertising pricing model. Brands are charged when an ad view meets ADRPT's verification requirements rather than being charged merely because an advertisement was delivered or started. Traditional cost-per-view models generally charge when a platform's defined viewing or interaction threshold is reached. ADRPT's CPVV model adds its own attention-qualification requirement before the view becomes billable. Google, for example, defines CPV as a video advertising method where an advertiser pays for a qualifying view or interaction under the platform's applicable rules.

Question 12

How much does advertising on ADRPT cost?

Accepted Answer

ADRPT campaigns use Cost per Verified View pricing. The total campaign spend is based on the number of billable verified views delivered under the campaign. Brands control the amount allocated to the campaign. Views that do not meet ADRPT's verification standard are not charged as verified views.

Question 13

Does ADRPT charge brands for views that do not qualify?

Accepted Answer

No. An ad session that fails ADRPT's verification requirements is not counted as a billable verified view. This protects campaign budgets from being spent on sessions that do not meet ADRPT's defined attention standard.

Question 14

Is ADRPT an alternative to impressions and traditional advertising metrics?

Accepted Answer

ADRPT does not eliminate the need for delivery, reach or outcome metrics. It adds a verified-attention layer between ad delivery and customer action. Brands can therefore examine the campaign as a journey: Advertisement delivered → session completed → view verified → offer considered → coupon selected → coupon redeemed. This follows the current industry direction of using attention as a complementary signal rather than treating it as a replacement for every other advertising metric.

Question 15

What advertising metrics does ADRPT provide?

Accepted Answer

ADRPT evaluates more than 30 campaign signals across the advertising and reward journey. Depending on the campaign and dashboard access, these can include: ad delivery and completion, verified-view performance, attention quality, attention changes over time, session drop-off points, audience and time intelligence, offer selection, coupon interest and saves, coupon redemption activity, and campaign budget consumption. The dashboard converts these signals into usable campaign insights rather than requiring brands to interpret raw technical measurements.

Question 16

How does ADRPT connect ad attention with customer action?

Accepted Answer

Every campaign connects one advertisement with one attached coupon. This allows ADRPT to examine what happens after a qualified view, including whether the user considers the offer, selects it, stores it and eventually redeems it. The result is a measurable path from advertising exposure to attention, declared interest and customer action.

Question 17

Does every ADRPT campaign require a coupon?

Accepted Answer

Yes. Under ADRPT's current campaign model, one campaign consists of one advertisement and one attached coupon. The advertisement creates awareness and verified attention. The coupon creates a measurable next action and gives the user a reason to move from attention toward consideration or redemption.

Question 18

Does the coupon have to be selected by every viewer?

Accepted Answer

No. Reward eligibility and availability do not mean that every viewer will select the attached offer. Offer-selection behaviour is itself valuable campaign information. It shows the difference between users who qualified for the advertising session and users who demonstrated stronger interest in the brand's specific offer.

Question 19

What types of advertising creative can brands upload?

Accepted Answer

Brands can upload video advertising that meets ADRPT's current campaign and technical requirements. The Business Platform should display the accepted format, file size, orientation, duration and content requirements during campaign creation.

Question 20

Can a brand replace an advertisement after creating a campaign?

Accepted Answer

No. ADRPT does not allow a brand to replace the advertisement, campaign or attached coupon as a strategic switch after the campaign has been created. Brands may correct inaccurate information such as typographical errors, coupon terms, expiry dates, branch details, redemption instructions and factual mistakes. A materially different advertisement or offer requires a new campaign.

Question 21

Can brands target specific audiences on ADRPT?

Accepted Answer

Yes. ADRPT can match campaigns with users based on selected interests, location, campaign eligibility and the targeting settings available through the Business Platform. Users choose their own interest categories during onboarding, allowing campaigns to be matched with people who have already expressed relevance to the brand's category.

Question 22

Is ADRPT privacy-safe?

Accepted Answer

ADRPT performs attention checks only during ad sessions that users choose to start. Camera recordings are not stored to create personal video records. Brands do not receive camera footage. They receive campaign measurements and performance insights generated from the advertising session.

Question 23

Can brands access individual users' camera data?

Accepted Answer

No. Brands do not receive camera recordings or personal video records from ADRPT ad sessions. Brands receive campaign-level results and relevant performance insights through the ADRPT Business Platform.

Question 24

Do users choose to watch ADRPT advertisements?

Accepted Answer

Yes. ADRPT ad sessions are user-initiated. Users enter the platform knowing that they will watch advertisements and may become eligible for connected rewards. This makes ADRPT an opt-in value-exchange environment rather than an advertisement being inserted unexpectedly into unrelated content. The IAB has previously used "opt-in value exchange advertising" to describe advertising experiences where users knowingly engage in exchange for value.

Question 25

How can a brand measure whether its ADRPT campaign worked?

Accepted Answer

Campaign performance should be evaluated across several connected stages rather than from one metric alone: verified reach, attention quality, completion behaviour, offer interest, coupon selection and redemption activity. This allows a brand to identify whether the advertisement failed to hold attention, whether the offer failed to generate interest or whether customers showed intent but did not complete redemption.

Category	Standard ad platforms	ADRPT
What you pay for	Delivered impressions or views	Verified views only
Who sees your ad	Platform-reported audience delivery	Real, opted-in humans
Proof of attention	Delivery and engagement estimates	40+ measured insights per view
Ad-fraud exposure	Managed through platform filtering	Filtered out before billing
When you're charged	On delivery	Only once attention is verified

Category	Standard ad platforms	ADRPT
What you pay for	Delivered impressions or views	Verified views only
Who sees your ad	Platform-reported audience delivery	Real, opted-in humans
Proof of attention	Delivery and engagement estimates	40+ measured insights per view
Ad-fraud exposure	Managed through platform filtering	Filtered out before billing
When you're charged	On delivery	Only once attention is verified

Pay for attention. Prove the outcome.

How much of your ad budget pays for real attention?

With ADRPT it all comes together. Businesses reach the right people, verify every view, and turn real human attention into results they can prove.

From offer to evidence in three steps.

Build your campaign offer in minutes

Real people choose to watch. ADRPT proves they did.

People opt in

Attention is verified

Intent becomes visible

Action is tracked

See where attention turned into action.

Verified views, not impressions

Where attention lives & dies

Intent vs. real-world action

Real attention. Measurable intent. Trackable action.

1695.2 min

76.0%

53.2

20-25s | 75.1%

15.6%

KWD 0.070

63.0%

71.0%

2.9 avg clicks

31.7%

KWD 0.05

30+ more insights

Impressions are a promise. Verified views are a receipt.

What you pay for

Who sees your ad

Proof of attention

Ad-fraud exposure

When you're charged

Pay per verified view. Nothing else.

Verified or free

Spend you control

One transparent invoice

70 fils

Frequently asked questions